The ENLC is excited to announce the launch of a new Exchange Network Integrated Project Team (IPT) that will focus on communications and outreach for the Network. The Communications IPT will support the Exchange Network Phase 2 Implementation Plan’s goal to develop improved communications and marketing as a key strategy for long-term Network success. The IPT’s sole task will be to develop an Exchange Network Communications and Marketing Plan, which will:
- Identify the Network’s key audiences of existing and potential Partners;
- Propose appropriate messages that will engage each audience and broaden their awareness and understanding of the Network’s value;
- Document the tools and activities necessary to engage audiences and maintain a relationship with them;
- Identify opportunities to increase the visibility of the Network through more effective marketing or branding strategies;
- Identify available staff and financial resources to support communications activities; and
- Recommend roles and responsibilities for implementing the Plan.
The IPT will conclude its work in fall 2013.
The IPT will be composed of representatives from EPA, States, Territories, Tribes, and other Network Partners and stakeholders. The ENLC anticipates that external outreach and marketing expertise will be available to the IPT to augment the knowledge and the skills of the IPT members. Two Co-Chairs–one representing EPA and one representing States–will lead the IPT.
If you are interested in becoming a member of the Communications IPT, please send an email to dpeth [at] rossstrategic.com that includes your name, organization, and a brief summary of your involvement with the Exchange Network and your interest in the Communications IPT. Please volunteer no later than Wednesday, May 8, 2013.
EPA ENLC Co-Chair
U.S. Environmental Protection Agency
E: battin.andrew [at] epa.gov
State ENLC Co-Chair
Colorado Department of Public Health and Environment
E: andrew.putnam [at] state.co.us